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Resources for Effective Communication

NFID has developed the following list of resources to help healthcare professionals effectively communicate the importance of annual influenza immunization.

Becoming FLUent: Communicating Prevention Messages (12/4/15)
View Archived Webinar
Additional Questions and Answers

The NFID Childhood Influenza Immunization Coalition (CIIC) invites you to view an online panel discussion about the role and responsibilities of healthcare professionals in communicating the importance of influenza prevention to parents and families. Moderated by Carol J. Baker, MD, NFID Past-President, Childhood Influenza Immunization Coalition Chair, and Professor of Pediatrics and Molecular Virology and Microbiology at Baylor College of Medicine, panelists include Wendy Sue Swanson, MD, MBE, author of Seattle Mama Doc Blog and Executive Director of Digital Health at Seattle Children’s Hospital, and Patricia (Patsy) A. Stinchfield, MS, CPNP, CIC, Director of Infection Prevention & Control at Children’s Hospitals and Clinics of Minnesota. 

Panelists discuss their experiences and best practices for communicating flu prevention messaging through social media and community outreach.

Presentations highlighted: 
  • Factors that influence parents’ decisions regarding influenza vaccination for their children and families
  • Effective strategies and best practices to inform and engage parents and teens through social media
  • An innovative partnership to extend messaging beyond practice into the community


Council on Communication and Media Resources and Education

American Academy of Pediatrics

Dr. Mike Sevilla Family Physician Blog

Gateway to Health Communication & Social Marketing Practice

Centers for Disease Control and Prevention (CDC)

Healthcare Professionals' Guide for Speaking with Parents

Responses to common questions parents may have about influenza vaccination

Mayo Clinic Social Media Network

Questions and Answers

Additional questions and answers from the live webinar

Quick Ask This Flu Season: Peer To Peer Protection

Seattle Mama Doc: Blog post with flu vaccine videos by Wendy Sue Swanson

Seattle Mama Doc (Wendy Sue Swanson) Blog